SEO Web Articles

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can find it via search engines.

Seo web articles: 1. The web has changed.

How much?

In this and the next article we are about to read a lot about the changes that have been happening and will continue to happen on the web and although many seem new, all ‘new comers’ beware, don’t be fooled, they have been occurring in different forms and different places, for a long time. Very few, if any of these changes are indeed new.

In 2002 already, John Allsopp wrote the monumental article “A Dao of Web Design”, aimed at the web design & consulting agencies. The vast contributions of Allsopp will be discussed in a different SEO Web article.
People such as Jeremy Keith and Roger Johansson have written a lot about all of these facts for years and years. And yet, somehow, we’ve always managed to actively ignore them. However, we really can’t any more. The Web actually did change a heck of a lot in the last five years, with new devices, new browsers and many, many cool new features. We need new defaults. The old ways of creating websites just don’t work anymore; wake up and take note all web design companies, and their clients as well.

RESPONSIVE DESIGN.

Responsive website design
Responsive website design

Responsive is excellent; yet, often you have to keep your ear to the ground, or rather in the modern idiom, your eye to the monitor and be proactive to remain among the best UK based web development companies.

Responsive WEB design is imperative to stay with change and is about more than just layout; it’s about designing FOR the Web, which means, mostly for people with browsers. And that’s just about everything we know about the people who visit our websites: they are using a browser.
Soon you will receive an additional SEO Web article on the value of responsive web design.

Presently most of those browsers belong to portable social media instruments, especially phones and tablets. The rest rest we just don’t know about those potential clients. Till not so long ago, we used to base our designs on some rather general assumptions about screen size and input type. With the rise of portable devices with varying screen sizes and alternative ways to interact, these assumptions have turned out to be unreliable. We need to upgrade the defaults that we use, not only when we start designing our websites, also continuously because we are web hosting companies, too. Therefore we should create a separate SEO Web article, specifically to deal with mobiles.

SCREEN SIZES

In the 1990s, the Web was 640 pixels wide. In the early 2000s, it grew to 800 pixels. A few years later, we decided it should be 1024 pixels. But five years ago, all of a sudden, something strange happened. A device with a very small screen entered the market. Suddenly, our ideas about the size of the Web just did not work anymore. A little later tablets entered the market. People hold these things whichever way they want and the height of the view port alternates, and could be bigger than the width! But is that new? No, not really.

We never really knew what size the window of our visitors would be. We just assumed it was at least the random pixel width that we felt comfortable with, or the screens we ourselves as web design companies were using. These numbers were always arbitrary, and there were always people who could not see the entire website. We did not take that into consideration, which means they were simply ignored, not by our clients who want and need those readers, but by us the web design companies in London.

“MICE” EVERWHERE?

Mouse-on-keyboard
Mouse-on-keyboard

Certainly not. We may have assumed that everyone uses a mouse despite knowing that it’s not, nor has it always been true, most designs merely ignored alternative ways of interacting. People who had to use the keyboard only, with no mouse, had a very hard time interacting with our websites.
It will be interesting to create an SEO Web article on the ‘Future of the Mouse’

Because most people did use a mouse (on desk tops most still do) and because back then many designers thought that designing only for the majority was OK, we as professional web design companies created websites that were very ‘unfriendly’ and even unusable, to a lot of users. These excluded users have turned out to be an overwhelmingly growing number. Many mouse-over interactions are completely dysfunctional on a touch device. People love these devices, users from all walks of life own them, nowadays you sit in a restaurant at lunch time and almost everybody who is not handling the eating utensils, handles one of those devices.
Check our next SEO Web article to continue.

SEO WEB ARTICLES: 2.
MORE ON WEB CHANGES. (And fallacies)

BROADBAND EVERYWHERE!

That’s just Not true!
Another thing we web design companies in London tended to assume; everyone has a super-fast Internet connection, at least as fast as our own and if they do not already have it, they they will have it soon. This is again mostly true in our own sphere of communication; speeds are increasing. But, still today, innumerable people are dependent on crappy unreliable 3G connections all the time. If you’ve ever travelled on a train in The Netherlands, you know for yourself.

To emphasise that point, IF you have ever travelled anywhere in South Africa, which is the leading economy in Africa, a partner to businesses in every country in Africa, as well as Europe and the UK, you will know that that same crappy 3G is still basically the only means of communications for the majority of Internet users who live in Africa. We will publish another SEO Web article on Africa and the Internet.
In addition, if you’ve ever had to rely on the mythical “free hotel Wi-Fi” then you know for sure that the assumption about the ever-increasing speed of our Internet connections, is just a fallacy.

This is the major gear change in our custom web development minds; we really have to consider these users. The facts have a major impact on what our designs should look like and have a great impact on our clients’ receivable clicks, which in turn, directly affects our web design agencies’ income as well. SEO Web Articles will still cover the actual monetary loos we suffer.

COMPUTERS GET FASTER ALL THE TIME.

NO and again NO!
It has been true that computers got faster and faster. If you waited half a year before buying a computer, you would get one that is twice as fast, for the same price, which would mean 6 months down the line you own an antique? No again, not necessarily true.

This was true of new desktop computers, which in itself have become virtually obsolete; while mobile devices have different priorities other than record processor speeds. The most important thing for a phone for instance is battery life: you really don’t want to have to charge it every hour while you’re online. These mobiles have proved to the biggest target for any professional web design company. Another inexorable fact, instead of creating ever-faster devices, many manufacturers are nursing the market for ever-cheaper devices because many people care more about price and battery life than about processor speeds.
This calls for a separate SEO Web article, on ‘speed versus functionality’.

This is also not new knowledge; what on earth happened to your old computers? You probably sold them for two pence or gave them away. People keep using old stuff when speed is not a priority and we web-development companies have to research where the web clients’ clients are distributed, and take note, not all of them own the same quality hardware as we designers do.
I support the fact to spend a whole SEO Web article on researching, which percentage of PC’s in use, are actually past there dispose-by-date.

MONITORS ARE ALWAYS CALIBRATED.

This has always been BS, not even all the monitors of the visual professionals in our web development companies, are properly calibrated. The majority of other monitors don’t display colours accurately, and many monitors are downright inferior. Most of the latest models, mobile phones have decent screens, until you start using them outside in day light, where these units are used continuously. Out there, if you’re lucky you can read some of the script, but zero of the subtle gradients in low-contrast designs. Bear this in mind, and let’s order a SEO Web article on the subject of quality.

Manufacturers should consider “modern” black and white screens for clarity; many people still use poor quality monitors, and people with bad eyesight visit our websites too, while many users are still dependent on a below average colour palette.
Why do we not invest in a separate SEO Web article to investigate the possibility of creating a colour screen which turns monochrome when exposed to harsh light?
Web development companies have to re-invent their approach. Instead of buying only state of the art monitors, invest in some cheap monitors and low-end devices for test purposes and monitor your work as you progress. That will ensure that a greater number of potential clickers have ease of access to the sites of those clients you take responsibility for.
To refresh your memory, there have been radical change in the last five years, with new devices, new browsers and many, many cool new features. We need new defaults, many old methods of creating websites just do not cut it anymore. Do visit our blog again for more on this subject.

SEO WEB ARTICLES: 3.
REVOLUTION, DEVOLUTION and CREALUTION

Elucidation: The Industrial Revolution, Genesis to unrivalled growth; then Consumerism as defined by McDonalds et Cie; to Realization and Co-creation, sans any illusions.

{The word ‘crealution’ does not yet appear in the main stream dictionaries as a substantive word, but is used in descriptive text and has been used in business names and document titles. My intention was to play with the word to indicate creativeness without the illusion/delusion. I have spoken often out of the mouths of my sources and this example may not pass Copyscape cleanly, however the facts remain real}

The transition from an agricultural to an industrial economy took more than a century in the United States, while that long development period entered its first phase from the 1790s through the 1830s. Very important to note here, because this is one of the factual SEO Web Articles.

The Industrial Revolution had begun in Britain during the mid-18th century, but the American colonies lagged far behind the mother country, in part because the abundance of land and scarcity of labour in the New World reduced interest in expensive investments in machine production. Nevertheless, with the shift from hand-made to machine-made products, a new era of human experience began, where increased productivity created a much higher standard of living than had ever been known in the pre-industrial world.

Human creativity and excellence went into overdrive and the same scales of development took shorter periods of time to manifest; to the point where items were obsolete by the time they hit the retail shelves. It was epitomized by the creation and establishment of Silicon Valley, to this day the most affluent place per capita and the most valuable per square meter. It grew and became the dot.com boom, which human greed would devolute into the dot.com bubble, which HAD to burst and left millions of faces with crud on them, which makes a very important statement in this SEO Web Article.

The dot.com was a historic speculative bubble covering roughly 1997–2000 (with a climax on March 10, 2000).
It was a boom and bust cycle and the Internet boom is sometimes meant to refer to the steady commercial growth of the Internet with the advent of the World Wide Web, as exemplified by the first release of the Mosaic web browser in 1993, and continuing through the 1990s.

The period was marked by the founding (and, in many cases, spectacular failure) of a group of new Internet-based companies commonly referred to as dot-coms. Companies could cause their stock prices to increase by simply adding an “e-” prefix to their name or a “.com” to the end, which one author called “prefix investing.”

‘Globalization’ has become the buzz word, as China & Russia who have changed from mortal enemies to virtual Siamese twins, as the main actors with the formation of the BRICS alliance.
BRICS is an acronym formed with the initials of the Countries included in the alliance: Brazil, Russia, India, China, South-Africa, which we highlight in this SEO Web Article.
The birth of BRICS was mainly due to Europe’s power games and the NATO ghost, fuelled by the American war glut, which in no small way has been a result of matchless growth in the East Block that caused the US exports to shrink and flamed an insatiable need for the US to have wars continually, to feed the arms production and those exports, to keep their economy afloat and the politicians to seem important. In between and hand in hand, human ingenuity and excesses resulted in the Financial Crisis, when ‘Banks’ (the People in control) got away with crimes worse than murder and none of the real perpetrators even went to trial, never mind the gallows where lesser fiends have met their fates.
Having friends in high places, all in cahoots.

The second bubble (Tech) started forming while dot.com’s were still recovering and no doubt the ‘Tech Bubble’ has been inflating rapidly and you can tell a burst isn’t very far off when start-ups are willing to offer almost anyone — friends, family and even prior enemies — shares ahead of an upcoming IPO (initial public offering). The proverbial is again about to fly.

Like all empires, the present (one?) will also end with a loud roar, or a mere simper, depending; however we may still hope that Mankind may for once learn from their own mistakes.
That ‘Hope’ at present may not be shamed.
Possibly the most important enterprise since the Industrial Revolution had begun and will manifest throughout the world: CO-CREATION.
Co-creation is a form of economic strategy that emphasizes the generation and ongoing realization of mutual Company-Customer value. It views markets as platforms for firms and active customers to share, combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional passive consumer market of the past. Co-created value arises in the form of personalized, unique experiences for the customer (value-in-use) and ongoing revenue, learning and enhanced market performance drivers for the firm (loyalty, relationships, customer word of mouth). In our view so important it needs to be included in our SEO Web Articles.

Value is co-created with customers if and when a customer is able to personalize his or her experience using a firm’s product-service proposition – in the lifetime of its use – to a level that is best suited to get his or her job(s) or tasks done and which allows the firm to derive greater value from its product-service investment. Nota bene.

SEO Web Articles

SEO WEB ARTICLES: 4.
D.I.Y. (DO IT YOURSELF)

The BLESSING or BANE of OWNERS’ HOME IMPROVEMENTS

Holidays; any holiday, is like the huge red bulls eye on the target of any ‘have-to-do’ list stuck against the side of a fridge, and whether with enthusiasm or dread, the number of do-it-yourself ‘wanabees’ treble out there every holiday; each with a purpose: creation or ruin.
Therein lies the crux of the matter. Do-It-Yourself activities can add real value to your home but when not executed properly, the effects may be devastating and extremely costly. If ever you thought a call out by a tradesmen was expensive, get one out to fix the disaster left by an impersonator, you. When you need a reliable tradesman, call your Nelsons Estate Agents, London for a reference.
It is so important to take note, we spend a whole SEO Web article on the subject.

EVEN THE NAEA GETS IN ON THE ACTION, ALBEIT ONLY WITH WORTHWHILE DIY ADVICE

The National Association of Estate Agents are often like a big brother, keeping an eye on us lesser players, i.e. Estate Agents in Islington, however it is great to operate in cohesion and we appreciate their contribution, for which we ensure they are mentioned in our SEO Web article.

Going for that freshly painted look (don’t forget the smell) seems to be the favoured option among home improvements, which can be a thankless task, especially if it involves wallpaper. Don’t ever attempt to paint over patterned wallpaper, not only does later removal become nigh on impossible, the paper will show through and THAT is a disaster, all that cost and hours spent, which will result being far worse than before.

If the walls are papered and you decide to paint, the paper MUST be removed, however take utmost care, and be able and willing to invest a lot of time, this job is an all-out consumer; especially if it is an old house (more of those around in England than new ones).
Be extra careful what may be hidden; determine whether that upright behind the wall paper is lathe and plaster, you do not want to end up removing the wall with the paper, oh dear – -. Either you own, buy or rent a steamer, but you are going to need one for a professional clean and finish, which you will need, otherwise right back to the disaster tag.

ADVICE IS TEN TO THE SHILLING, THEN IT IS ALL UP TO YOUR OWN DE-VICES

In your case it is an old house, you managed to burn and steam all the old sherbet off and even left the lathe and plaster standing, BUT, we bet you your last Pound, it will be as unsightly and uneven as any close up of an old haunted castle’s wall where the ghost is peeping through. You will need to do some repair work on your plaster before you do anything else. There will be cracks and you will have sections of plaster that are loose, which you may re-fasten with plaster washers and some patching to even it all out.

If you have not made the acquaintance with plaster washer do not feel alone, plaster washers may be learnt about in detail, and their applications on https://secure.charlesstsupply.com/plast; essential for re-attaching loose sections of plaster to the lathe. More succinctly put, you can not finish the job without them.
Once the plaster on the wall all feels solid and secure again, patch any holes or cracks to get the wall surface as smooth as is possible under the circumstances.
Call in at Nelsons estate agents London for further guidance on these d.i.y. Activities.

D.I.Y. HAS NEVER BEEN AS DIFFICULT AS WHEN YOU HAVE TO ‘DO IT YOURSELF’

That was a famous expression of JJ Handson who started his first D.I.Y. Shop just off Hanover Avenue in 1948; it is also told about this famous handy-man, on his instruction, he was buried with his tool belt and all the implements in it. He was the colourful type, about whom a complete SEO Web article could be written.

Once you’ve conquered that plaster and lathe beast, you have some choices for getting back to the original intention of painting. To even the surface even better you may opt for ‘lining paper’ which will improve the surface greatly while also helping to hold things together. After that you might consider doing some kind of decorative painting treatment on your walls, for instance rag rolling, sponge painting, or other methods, to help obscure any unevenness, lumps, or repairs that might show through the paper or through a solid colour paint job.
Another option may be a very subtle use of two tones very close to each other, that will go a long way to mitigate a scarred plaster wall. The choice of paint will be a subject on its own, about which we will be writing a separate SEO Web article, later on.

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